The quarterly review allows time for all key stakeholders to come together, and align on a strategy to be carried out over the coming months. The monthly call allows room for more detailed questions & conversations, and small adjustments in strategy. The weekly written report guarantees that clients will feel in the loop, and be assured that you're working on impactful things - even if there's zero contact that week otherwise. You might change those depending on the nature of your client work. A weekly or fortnightly check-in (written, asynchronous).A quarterly review is not going to be the same as a weekly check-in, for example. You'll deliver different report types at different frequencies. Report types, frequencies, & what to include A presentation tool, like Google Slides, Pitch, or similar.A SERP tracker, either built-in to an SEO platform like Semrush, or a standalone tool.An SEO dashboard tool, like Google Data Studio or Databox.
Seo audit keynote template software#
In general though, here's the client reporting software I think you should have in your arsenal: The tools required will depend on the type of work you're doing. I'll go into a little more detail as to what/why at the end, but for now, a quick overview. Throughout this post, I'll reference various tools.
Plus various free templates you can swipe. I'm going to give you examples of what different reports can look like, with some advice on what to include & when/how to deliver them. What are your SEO objectives? What is the primary KPI(s) that you'll measure? For example “Non-brand trial sign ups”. Secondly, make sure the important stakeholders are all in agreement on what success looks like. Then, make sure you deliver on what you say you're going to do. Show examples of other reports, and build trust early. That might be during the proposal stage, or during the handover from sales to account management. When you first get a client, or even begin the first conversation, make it clear what kind of reporting you'll do & when. First, set expectations & align on objectives
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